Is The Stop Hiring Humans Billboard the Smartest Thing in Marketing?
If you haven’t seen it in person, you’ve heard about it online. “STOP HIRING HUMANS, HIRE ARTISANS” is the best marketing campaign and the worst ethical campaign to launch in a while. Did it get your attention? Yes. Did it make you angry? It made a lot of people angry. But a simple Google search will tell you that this is all a ploy to get you to look deeper into their sales workflows. You see the billboard, you get angry at the billboard, you post about the billboard. Someone else sees your...