STAND Learning

Updated, modern website with course catalog CMS, a weekly email and newsletter program to support a product launch, and social media strategy and content

Services

website, social media, email marketing

Challenge

Prior to engagement, the opportunity was clear: strong ideas, but no structured system for performance, consistency, or optimization.

Strategy

Narrative-Driven Content System, Performance-Oriented Optimization, Consistent Weekly Cadence

Results

Open rates of 30 to 38.4% and click-through up to 4.6%, against industry benchmarks of 20 to 25% and 2 to 3%. Steady across 800 to 880 subscribers with no major drop-offs.