THE MARKETING PROCESS
Stage 1
Discovery, research & trend analysis
We become your industry experts.
Before we make anything, we learn your industry and market inside and out. Strategy backed by due diligence, market research and human psychology is what separates growth from guesswork.
Market & industry research
Market size, landscape and where it's heading.
Competitive analysis
Who you're up against and where the openings are.
Consumer behavior
What your customers want, fear and respond to, grounded in human psychology.
Customer journey
How buyers find, compare and choose, across every touchpoint.
Trend analysis
Shifts in your industry and platforms before they become obvious.
Digital presence audit
Your website, social, content and systems today.
Stage 2
Strategic foundation
The why, how, where and what.
Research becomes strategy. This foundation decides why we produce something, how and where it reaches people, and what we make and launch.
Positioning & messaging
What makes you the obvious choice, said in your customers' language.
Audience & channel strategy
Who to reach and where they spend their time.
KPIs tied to ROI
Goals that connect every channel back to revenue, not siloed vanity metrics.
Roadmap
A sprint, a 30/60/90-day plan or an ongoing partnership.
Stage 3
Creative development
Design based on behavioral science.
We blend behavioral science and cognitive psychology with creative direction and premium design. Every piece is made by people, built to trigger the action your strategy calls for.
Brand identity
Logo, visual system, voice and guidelines.
Content
Photography, video, social and written content.
Web & campaigns
Websites, landing pages, ads and email.
Human-made
No AI, internally or externally, to protect quality, ROI and your IP.
Stage 4
Execution & launch
We execute what your strategy demands.
From business cards and storefront signage to investor pitch decks and partnership negotiations, we launch the services your strategy calls for, across every touchpoint.
Coordinated launch
Brand, content, web, social, events and ads moving together.
Partner network
15+ partner designers, videographers and photographers across LA, SF and Sacramento.
One team
Strategy and execution owned in one place, so nothing gets lost between agencies.
Stage 5
Performance & optimization
We become your data optimization team.
Once launched, we track performance to know exactly which avenue worked best, which worked least and where to optimize for long-term growth.
Tracking & reporting
Clear reporting on the KPIs set in your strategic foundation.
Data science
In-house analysis to find what's really driving results.
Optimization
Shift budget and effort to what performs; fix or cut what doesn't.
QUESTIONS
Then it starts again
The market is continually moving. Even when a campaign is fully optimized, we keep watching for changes in your industry, consumer behavior and the preferred customer journey. There always needs to be an eye on the market to stay ahead of every trend.
What we learn feeds straight back into stage 1, so your business continues to ride ahead of the waves.
THE RESULTS
ALI HANDAL
12,380 visitors in 4 months after a website refresh.
53.6% average monthly traffic growth
Increased CTR by 17% a month
Average Session of 3min 52s
CLYDE ARTIST NETWORK
+90% funds raised vs 2025
+50% high festival attendance
106K people reached with a total ad spend of $500
STAND LEARNING
Email campaign open rates of 30-38.4%
Average CTR of 4.6%, more than doubled against industry standards
Marketing as an industry didn't lose trust because it stopped being creative. It lost trust because it stopped being a process that is strategically owned.
Industry reality check
Over the last decade, marketing fragmented into specialized agencies for SEO, web development, social media and more. Foundational strategy and positioning got left behind.
The result: the most mistrusted industry, high agency churn and quick-and-dirty "strategy." Without a real strategy, KPIs become siloed and impossible to tie back to ROI.
Marketing was never meant to be a collection of deliverables. Marketing is at it's core a coordinated growth process, and that process starts is always strategically led.
72%
of marketing agencies fail to deliver research-backed strategies, creating an execution crisis.
39%
of marketers are confident their department's goals are aligned with overall business objectives.
71%
of CMOs say they lack the budget to fully execute their strategy.
53%
of marketing decisions are influenced by marketing analytics. The rest are made without the data.
86%
of clients expect their agency partner to provide strategic insight and business guidance, not just execution.
90%
of CEOs expect their CMO to be the primary growth driver, but only 24% of CMOs say they have the capabilities to deliver.